Retail Therapy is not always a Fix
It has been reported that a Study conducted by Monika Lisjak of the Erasmus University, Andrea Bonezzi of New York University, Soo Kim of Cornell University, and Derek Rucker of Northwestern that indulging in retail therapy can actually make you feel worse, because buying flashy, luxury items to try boost your feelings of self-worth may remind you of your shortcomings
The study also found that treating yourself makes it more likely that you will dwell on problems and trying to boost your feelings of self-worth with products can affect your ‘ability to exert self-control’
They said: “When consumers experience a psychological threat to how they would like to see themselves, buying products that signal accomplishment in the same area of their life could ironically cause them to dwell on their shortcomings. “This can strip consumers of their mental resources and impair their self-control.”
“After experiencing a setback in one area of their life, consumers might be better off boosting their sense of self in a different area of their life rather than indulging in retail therapy.
If feel as though your shopping and spending habits are out of control, why not try our Self-hypnosis session for Shopping Addiction and get back in control of your spending.
Self-Hypnosis for Shopping and Spending Addiction